Birchwood Foods tapped us to amp up the branded products for their frozen burger patties. The original packaging had a very safe design and wasn’t standing out well on supermarket shelves compared to name brand and store brand competitors.
We started by creating a layout to work with a variety of flavors. A hero image of the burger patty stretches out at the bottom of the package and we used colored flames up the sides to add some movement and interest. The flame texture was created to accept a multitude of colors, so adding new flavor lines would be a snap.
The package was finished off with a hearty slab serif font and gold trim to compliment the Birchwood Brand and theme of the new packaging.
The improvement was a massive success over the previous design and stands out beautifully against Birchwood’s competing brands.
The package was finished off with a hearty slab serif font and gold trim to compliment the Birchwood Brand and theme of the new packaging.
The improvement was a massive success over the previous design and stands out beautifully against Birchwood’s competing brands.